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Aankoopprofiel

Online advertising company looking to acquire businesses that have a focus on online lead generation

Lead is a Dutch company active in online lead generation through Social Media advertising. The company has inhouse developed software and offers a unique sales proposition to its clients. The company has over 100 FTE in more than 5 countries worldwide and has developed an efficient blueprint to integrate other companies due to recent transactions. On behalf of Lead, we are looking for target companies for the buy-and-build strategy. Target companies should have a focus on online lead generation through one or more advertising platforms.


Target company requirements

  • Active in online lead generation and preferably in growth phase
  • Innovative solution to attract leads for long term client relations
  • Target companies can benefit from Lead’s value enhancing blueprint and client base
  • Channels used by targets that are of interest: search engine optimization, search engine advertising, buyer quote model, business-to-business industry vertical or owned media/marketplace
  • No limitations tot geographic location of target companies

Transaction rationale

Preferred transaction structure is a majority or 100% takeover of the shares of the target companies, but other transaction structures are also possible.

Target company financials