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Verkoopprofiel

Successful e-commerce business is looking for a new owner

Activities

The company’s core business consists of selling and distributing consumer goods under its own private labels via Amazon’s (and Bol.com’s) online platform and extensive fulfilment network. The company has 5 protected brands and 16 unique products which are currently sold in 8 different markets.

Distinctive features

  • High organic listings: significant investments in product appearance and SEO optimisation has resulted in natural high listings that are deemed valuable for branding and search terms.
  • Proprietary products: the company sells high quality products with a strong brand, which ensures that even sophisticated FBA (Fulfilment by Amazon) competitors will struggle to outsell or outrank its products.
  • Flexibility: all products are produced and stored in China and can be relabeled and have their destinations changed if demand in a specific market changes in any way.

Sales region

USA, Canada, Japan, United Kingdom, Italy, Spain, Germany, France and The Netherlands.


Investment Considerations

  • Efficiently organised organisation with a strong revenue base and healthy profit margins.
  • Extremely solid revenue spread among 8 different marketplaces.
  • Highly flexible and efficient inbound and outbound logistic system.
  • The current operating base is highly scalable without the need for any substantial investment.
  • Growth can easily be generated by launching new product variations or by entering new markets.
  • The company already has 9 new product variations that will be launched in 2020.

Transaction rationale

  • The current owners of the company have developed the company into a successful and profitable organisation. However, two of the three shareholders would like to develop and explore new business opportunities and are therefore willing to transfer their shares to a new enthusiastic owner.
  • Depending on the buyer, one of the shareholders would be happy to continue his activities for the company and is interested in teaming up with a buyer to further expand the company.

 


 Financials

 

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