Sale process

1. Strategic planning

First we determine the key sale objectives. Is succession a factor? What is the desired timeframe? Is the seller pursuing financial independence? Based on these objectives, we map out the desired outcomes of the proposed sale, including personal as well as business outcomes, as and where appropriate.

2. Information memorandum

The next step of the sale process is to prepare an information memorandum detailing all aspects of the company. Not only its financial performance, but also its market, products, customers, suppliers, strengths, weaknesses and potential will be analysed and documented. This document forms the basis for the sale process, providing potential buyers with all the necessary information to determine the value of the acquisition.

3. Approach candidates

Identifying possible buyers is an intensive phase when we usually approach companies directly, even if they were initially not in the market to buy. Since we have guided a large number of sales and acquisitions in many different sectors, we can generally find several interested parties within the required industry. We also have strong relationships with numerous banks and private equity firms. Where the seller has already found an interested buyer from within its own network, we will assess whether this is the best possible partner for our client.

4. Negotiations and contracts

The sale process is always tailored to fit our client’s needs. Marktlink is able to show potential buyers the company’s true value. However, it is even more important to ensure that the seller and buyer agree on the fundamentals, financially and in all other areas. Marktlink provides the negotiation skills needed to achieve the results you desire. All agreements will be documented in a Letter of Intent and subsequently in the sale and purchasing contract.

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